NTC Will Tweet For You

We at Novus Tempus Communications understand that Twitter is here to stay.  And we, like any other good public relations firm, appreciate and value the concept behind Twitter; information conveyed in short, concise and very precise messages.  Public relations firms work behind this same concept.  We understand that all information that we release about our customers will be dissected word-for-word, there is no room for ambiguity is the work we do.

We already maintain over 800 Twitter profiles from 782 customers.   When one our clients faces a crisis, Twitter becomes one of the most effective tools.  The public depends on information of tweets to keep up with the developments of the organization in question.   Tweets are always, by their nature, short but with extremely important information.  Information is conveyed very effectively, and in very little time - it takes only seconds to read a message and within seconds millions of potential followers receive that message.   

The number of organizations that maintain Tweeter accounts is already immense, and gradually growing.  Unfortunately, not all organizations have their own communication departments.   And out of those who do, even fewer have public relations professionals.  When these organizations practice public relations, the results attained are not always the ones desired.  

The results obtained by hiring experienced professional are much more satisfying.  

We use Twitter to provide links to important websites; such news sites that have published relevant information about our clients.  Besides providing links to external websites we also provide links to press releases that have been released by a particular client.

Twitter also allows us to inform followers of a certain clients about important events that may be happening.  These include information about the dates and times of press releases, news and radio interviews, and any other public appearance by a particular organization.

For the first time in history there now exists an interactive and direct link between organizations and the the public they serve.  The long-term consequences of this phenomenon is not yet fully understood.  What professionals agreed on is that this phenomenon cannot be ignored - if it is, there will be repercussions. 

"What's On" in Your Organization's Youtube Channel

Novus Tempus Communications has reached a record.  We now maintain Youtube channels from more than 1,000 clients.

The clients who seek our help, are looking for a medium in which they can continuously keep their audiences informed about a variety of issues.  Youtube, more than any other medium makes this possible in a manner that is both highly effective and low-cost.

One of these customers is a health insurance provider, who was concerned about how the New Health Bill may affect sales.  The general public is confused, and many times ignorant about the changes that will take place in their health care plans.  We met many times with the company's management and reached a consensus on what would be the issues the general public would be uninformed about.   Our research department conducted specific researches and polls that revealed what that company's target audiences were most concerned about.  We then decided that a spokesperson from within the company would be more apt to appear in the campaign.  We instructed the spokesperson on what to say - following what our research indicated were topics of interest and concern.

Novus Tempus Communications possesses two well-equipped video studios and highly experienced film producers.  We produce and edit all videos that are posted on Youtube.  With our assistance you will be able to have a Youtube channel that will protect the interests of your clients and of your organization.

In times of crisis it becomes crucial to have your organization's voice heard, since the mainstream media will often times assist in making a crisis even worse.  Video posts to Youtube allows your organization to use experienced professionals from within your company to reassure your public.

But unless there are professional in your organization competent enough to produce these videos, they will wield contradictory results.

Here at Novus Tempus Communications, there is an abundance of communications professionals, backed by years of experience in public relations.  Our professionals can assist and instruct you organization on any issue that will best satisfy your specific interests - whatever these may be.

Is Your Organization Blogged?

In the summer of 2008 a small fertilizer manufacturer in west Indiana discovered  the word "crisis".  LizerTech had a total of 65 employees at the time, and it had been very successful in providing organic fertilizers to organic farmers.  Two employees, who are now facing criminal charges, committed a series of mistakes that eventually led to an accident inside the company's plant.  Propane gas leaked from storage tanks and caused an explosion that killed 7 employees.  LizerTech had never faced an accident before, and did not have contingency plans to deal with a crisis.  

The company's management had much contact with the media - except with the local town paper which had many times before published articles on community programs LizerTech was involved in.  LizerTech's owner, Bob Snider, was a conservative and respected community member who did not have the expertise to deal with the crisis.  

Snider came to us 4 days after the accident.  By then, the story had been front-page news on all major newspapers and throughout the Internet.  NTC proceeded to control the crisis using all available resources; press releases, news conferences, media interviews, etc.  But LizerTech's public image had been severely damaged.  According to Snider, sales dropped 25% just in the first week. 

Then, Carlos Paramo, one of our communications specialists heading the LizerTech account, had the idea to use social media to inform the general public about issues concerning LizerTech that the mainstream media had failed to publicize.

Paramo created a weblog and published information several times a day with information about the crisis.  With the blog, LizerTech was able to have its voice heard.  Paramo focused on all the positives about LizerTech.  One post that discussed how LizerTech was the only company to utilize cow manure to manufacture organic fertilizers was cited in the New York Times.  The day after the NYT mention - a Monday - the blog received over 200,000 visits.  By the next monday, the blog had received over 2,000,000 visits.

The public soon started to focus on how innovative LizerTech was.  Attention turned to the fact that the company was the only manufacturer of organic fertilizer in the world.  Paramo used the blog to discuss the community programs LizerTech was involved in.  Local high school students from Woodrow  Wilson High, were involved in a program, now called Greendiana, that took the iniative in planting trees throughout Indiana to counter the effects of global warming; LizerTech alone had donated over 1,000 trees.  

Meanwhile, the investigation on the causes of the explosion revealed that human error was to blame.  Paramo published every single piece of information that could help LizerTech restore its image.  The 2 employees involved in the accident were later discovered to have been intoxicated at the time of the accident.

Today LizerTech's crisis blog has turned into a comprehensive website.  The website receives a steady stream of visitors that increases each day.  LizerTech sales have increased 50% over the last year, and Snider is currently looking for a new site where he can build a new manufacturing plant.

Novus Tempus Communications now maintains more than 700 weblogs.  Most of these blogs are from clients that are currently facing some type of crisis.  Our experienced professional also maintain a variety of promotional blogs, and other blogs that are helping our clients to secure or improve their public image.

Our Vision for the Future of PR

Has your organization been up-to-the-minute with the developments in the world of social media?  If your organization plans to exist into the distant future - then it has, or at least it has been attempting to.  If it has not, then NTC offers to do all the work that is necessary to keep your organization updated with the innovations in the brave new world of communications technology.  

We offer customized services to meet all needs of any organization - be it small business, a multinational corporation, or a not-for-profit organization.  The world is fast gravitating towards a virtual one; you will not reach desired target audiences unless you use all that the Internet has to offer.

Novus Tempus Communications has offered public relations services for over 30 years.  During this time we have managed to establish a solid reputation.  Our efforts to offer unmatched services culminated in 2008 when the company received the internationally recognized PR Brilliance Award.

That award was the product of NTC's attempts to make full use of emerging technologies in the communications sector.  Which brings us to the reason why we have decided to create this blog.  NTC now maintains 4 different blogs.  In this blog we hope to inform our customers about how NTC is working with new communication technologies to better promote our customers' interests. 

 In 2007 we decided to revolutionize the way in which public relations is done.  We now ask you to join us in this revolution.

We did not cancel or modify any of the services we offer, information about those services can be found at our main website at NTC.com.  We have simply added a new service to our list.  We call this new service Social Media Stance.